After months of efforts from the partners of the project ESTEEM, we are very excited to announce that the first Intellectual Output is published.

This document has been created and written thanks to the project “ESTEEM” (Enhance and Stimulate Trust while Exploring new forms of Entrepreneurship Modules), a 24 months project co-financed by the Erasmus + programme.
Its aim is to support female entrepreneurship by encouraging trust and by exploring and developing new forms of entrepreneurship modules.

The project is led by the Chamber of Craft Lyon Rhône (France), in collaboration with the Spanish association APECVA, the Portuguese university institute ISCTE and the Italian association TDM 2000 International.

Research study on how the psychological codes and cognitive aspects of a business leader are influenced by the gender, realized under the framework of the project ESTEEM-Enhance and Stimulate Trust while Exploring new forms of Entrepreneurship Modules), funded with support from the European Commission (Project Number: 2020-1-FR01- KA202-080354).

Through this study, the ESTEEM partners therefore have tried to:
– establish how the brain of a business leader – and more precisely his/her cognitive profile, his/her mental model – influences the design and implementation of organizational strategies and therefore on the way to manage a company;
– study how the entrepreneur, once he/she has full control over his/her typical profile, has the possibility of modifying it using keys, learning outcomes that will be passed on to him/her;
– determine how the context, of the entrepreneur’s direct environment, impacts his/her own mental model. In other words, we sought to understand how the situation and the environment in which the entrepreneur operates directly intervene as a creative factor of entrepreneurial dynamism.

You find the Research here.

This publication reflects the views only of the author, and the Commission cannot be held responsible for any use, which may be made of the information contained therein.